In a significant move, HubSpot has announced new capabilities that allow businesses operating in highly regulated sectors, such as healthcare, finance, and insurance, to securely store and manage sensitive data within its Customer Relationship Management (CRM) platform.
A cornerstone of this update is HubSpot’s compliance with the Health Insurance Portability and Accountability Act (HIPAA), currently available in public beta for enterprise customers. This compliance allows healthcare providers to store HIPAA-protected patient data within HubSpot, facilitating streamlined workflows, seamless team collaboration through closed-loop reporting, and the delivery of personalized marketing campaigns tailored to individual patient needs.
Before this update, HubSpot’s standalone CRM system lacked HIPAA compliance, restricting its use in healthcare marketing and patient engagement. Organizations had to integrate multiple point solutions and data sources, leading to disconnected teams and fragmented customer experiences, which posed challenges in delivering seamless operations and personalized patient journeys.
With the ability to securely store protected health information (PHI) within HubSpot’s unified platform, healthcare providers can now streamline operations, personalize patient journeys more effectively, and uncover new business growth opportunities. This enhancement allows organizations to leverage HubSpot’s robust features while ensuring compliance with industry regulations.
“We’ve been implementing HubSpot for years at healthcare companies globally and have witnessed the positive impact unified data can have on business growth for our clients,” said Jan Beery, President of Global Life Sciences at Atypical Digital, a HubSpot partner. “With the rise of e-commerce in B2B healthcare, the need to securely store sensitive data has become increasingly important. The timing of HubSpot’s sensitive data launch aligns perfectly with this trend.”
To meet HIPAA’s stringent data security and privacy requirements, HubSpot’s sensitive data storage capabilities include robust security protocols such as end-to-end encryption, threat detection, audit trails, data access controls, and customizable retention policies. Detailed information on these measures is available in HubSpot’s Trust Center.
“The ability to store sensitive data opens the door for even more businesses to grow with HubSpot’s customer platform,” said Andy Pitre, EVP of Product at HubSpot. “It not only strengthens the Smart CRM as the single source of truth for customer data but also means businesses no longer need to piece together solutions just to have a unified view of their customers.”
With this update, HubSpot aims to empower businesses across diverse industries to navigate complex regulatory landscapes while delivering exceptional customer experiences and driving sustainable growth.
HubSpot’s introduction of HIPAA-compliant tools marks a significant milestone for businesses in regulated industries. By enabling secure data storage and management within its unified CRM platform, HubSpot empowers organizations to streamline operations, enhance customer experiences, and drive growth while maintaining compliance with stringent regulations.
As a HubSpot Solutions Partner, Glare Marketing is well-positioned to help businesses leverage these new capabilities and unlock the full potential of HubSpot’s platform. Our team of certified experts can guide you through the implementation process, ensuring seamless integration of sensitive data storage and robust security protocols tailored to your industry’s specific requirements.
Take the first step towards a more efficient, compliant, and customer-centric future. Contact Glare Marketing today to schedule a consultation and explore how HubSpot’s HIPAA-compliant tools can transform your business operations and customer engagement strategies.